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YSL Beauty Tiktok

 

Creators Content

For YSL Beauty, we collaborated with TikTok creators to design stunning looks, guided by an editorial calendar. By leveraging the creators' authentic styles and unique personalities, we ensured that each look resonated deeply with their followers. This approach fostered a sense of proximity and trust, as audiences could see genuine, relatable content crafted by influencers they admire.

 

Tekla - Libre refill

Tekla - 3 Looks for New Year

Tekla - Advent Calendar

 

Nikki - 90s Look

Nikki - YSL Signature

Nikki - Holiday Look

 

Leslie - YSL Signature

Leslie - Latte Makeup

Leslie - Electric Summer

 

Yada - Lipstick Day

Alicia - Blurred Lips

Yadae - Espresso Makeup

 

Client: YSL Beauty
Agency:
Publicis Luxe
Executive Creative Director: Aurélie de Villeneuve
Associated Creative Director: Aurélie Joly
Art Director: Kristina Britton
Motion Design: Simon Perotin
Brand Content: Heloise Chuillet