Drop the Look

Art direction for YSL Beauty’s 'Drop the Look' video series — a celebration of product love and human connection, featuring YSL ambassadors around the globe.
Seasonal moods inspire bold beauty narratives through real moments, intimate conversations, and exclusive makeup tips.

Ep 01 “Red on Red look”
feat Yasmin Finney

Ep 02 '“Couture Color Pop”
feat Milena Smit

Ep 03 '“Couture Summer Glow”
feat Lila Moss

Ep 04 '“90’s Couture Smokey Look”
feat Loli Bahia

Client: YSL Beauty
Agency: Publicis Luxe
Executive Creative Director: Aurélie de Villeneuve
Associate Creative Director: Aurélie Joly
Art Director: Philippe Matta
Brand Content: Freia Nahser
Production: Prodigious
Director: Fabien Constant
Photographer Still Life: Geoffrey Mitre
Photographer Beauty: Layla Gras