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Drop the Look

 

Introducing a new makeup series driven by product love and human connection.
To the sound of a rhythmic beat, the edgiest beauty looks are imagined
matching the moods and tonalities of every season.
From the ysl director of beauty to tribe members, local makeup artists to influencers,
diverse takes on beauty unite to create the most in-the-now makeup narratives.
Real life moments, intimate conversations, exclusive make-up tips.
The time has come to Drop the Look

 

Ep 01 “Red on Red look”
feat Yasmin Finney

 

Ep 02 '“Couture Color Pop”
feat Milena Smit

 
 

Ep 03 '“Couture Summer Glow”
feat Lila Moss

 

Ep 04 '“90’s Couture Smokey Look”
feat Loli Bahia

 
 

Client: YSL Beauty
Agency:
Publicis Luxe
Executive Creative Director: Aurélie de Villeneuve
Associate Creative Director: Aurélie Joly
Art Director: Philippe Matta
Brand Content: Freia Nahser
Production: Prodigious
Director: Fabien Constant
Photographer Still Life: Geoffrey Mitre
Photographer Beauty: Layla Gras